The Corporate Storyteller: A Writing Manual & Style Guide for the Brave New Business Leader cuts through corporate babble and shows you how to communicate with clarity, confidence, and style in the workplace. Elaine Stirling, teacher, writer, and
consultant, has distilled years of corporate communication training into a compact, easy-to-read manual. Written with humor
and twenty-first-century conversational style, this book is for anyone who writes e-mails, reports, and proposals, and who
longs to receive clear, positive replies. You don’t need to be at the top of the org chart to benefit from The Corporate Storyteller. Brave new leadership is open to all. But if you are a team leader, manager, or executive, you will save thousands from lost
communication time by buying a copy for everyone and then applying what’s inside.
Here are some things you and your coworkers will learn:
• Three Steps to Everywhere: a writing and thinking structure that simplifies and clarifies every document you write.
• Ten Intentions that establish a multilayered link with readers, ensuring accurate, in-depth responses.
• Five Indispensable Talents for developing your authentic voice, the voice that our business world desperately needs to hear.
Inside you will find topics such as:
* Three Steps to Everywhere, a writing and thinking structure that simplifies and clarifies every document you write.
* The Ten Intentions that establish a multilayered link with readers, ensuring accurate, in-depth responses.
* The Five Indispensable Talents for developing your authentic voice, the voice you were born with, the one that our business world desperately needs to hear.
You will find lots of examples of business writing—good, bad, and ridiculous—with diagrams and techniques, reinforced by checklists.
The author's clients include international banks, manufacturers, retailers, not-for-profit agencies and top-tier business schools. She has witnessed communication breakthroughs in IT, Accounting, HR, and Marketing departments from the executive level to front line.
Everything you read in The Corporate Storyteller has been tested, challenged, applied, and refined by approximately one thousand business people in all sectors of industry.
Some examples:
• Executive assistants transform the way their bosses write e-mails.
• Sales reps hear from customers within minutes instead of days.
• IT support teams, by communicating differently with users, experience fewer system crashes.
• Clients enjoy personal growth and advancement that would never have happened, they say, with their old communication style.
The Corporate Storyteller has been designed to approximate a thirty-six-hour intensive business writing workshop.
Elaine Stirling is a corporate communication consultant and creative writer who has published both fiction and nonfiction works. Her clients include international banks, nonprofit agencies, hospitals, and top-tier business schools. A mother of two grown sons, she lives near Toronto, Canada, and shares her world views on her self-named Web site.
consultant, has distilled years of corporate communication training into a compact, easy-to-read manual. Written with humor
and twenty-first-century conversational style, this book is for anyone who writes e-mails, reports, and proposals, and who
longs to receive clear, positive replies. You don’t need to be at the top of the org chart to benefit from The Corporate Storyteller. Brave new leadership is open to all. But if you are a team leader, manager, or executive, you will save thousands from lost
communication time by buying a copy for everyone and then applying what’s inside.
Here are some things you and your coworkers will learn:
• Three Steps to Everywhere: a writing and thinking structure that simplifies and clarifies every document you write.
• Ten Intentions that establish a multilayered link with readers, ensuring accurate, in-depth responses.
• Five Indispensable Talents for developing your authentic voice, the voice that our business world desperately needs to hear.
Inside you will find topics such as:
* Three Steps to Everywhere, a writing and thinking structure that simplifies and clarifies every document you write.
* The Ten Intentions that establish a multilayered link with readers, ensuring accurate, in-depth responses.
* The Five Indispensable Talents for developing your authentic voice, the voice you were born with, the one that our business world desperately needs to hear.
You will find lots of examples of business writing—good, bad, and ridiculous—with diagrams and techniques, reinforced by checklists.
The author's clients include international banks, manufacturers, retailers, not-for-profit agencies and top-tier business schools. She has witnessed communication breakthroughs in IT, Accounting, HR, and Marketing departments from the executive level to front line.
Everything you read in The Corporate Storyteller has been tested, challenged, applied, and refined by approximately one thousand business people in all sectors of industry.
Some examples:
• Executive assistants transform the way their bosses write e-mails.
• Sales reps hear from customers within minutes instead of days.
• IT support teams, by communicating differently with users, experience fewer system crashes.
• Clients enjoy personal growth and advancement that would never have happened, they say, with their old communication style.
The Corporate Storyteller has been designed to approximate a thirty-six-hour intensive business writing workshop.
Elaine Stirling is a corporate communication consultant and creative writer who has published both fiction and nonfiction works. Her clients include international banks, nonprofit agencies, hospitals, and top-tier business schools. A mother of two grown sons, she lives near Toronto, Canada, and shares her world views on her self-named Web site.